Social Media :
strategy set up
Instagram, Facebook, Twitter.. social media is key communication lever. Updating them on a daily basis is necessary, but managing them during your events is a must have. Let’s set up togteher a series of 360° activations to create buzz, in addition to the field strategy. Reach out to us today to discuss that. We are creative and fully equipped to support your brand.
94 % of marketers who have worked with influencers believe that this strategy is very effective.
Your brand on
social networks
Social media have become more impactful than traditional advertisement. Therefore, we can help us building a strong online presence. Since online communication is a key part of a good communication strategy, we can manage your social networks not only on a daily basis, but also during events and activations.
Influencers
serving your brand
Let’s set up brand centric operations to increase visibility and brand awareness. Onbaoarding incluencers is a good tactic. Presentation, testing, experiential activations, poll surveys are others. We can build multiple scenarios to make this projext a part for your overall marketing strategy.
Influence marketing generates 11 times more return on investment (ROI) than conventional advertising (One Productions study – 2018)
Concrete cases of social media
Context :
The social networks of the PowerBar and Thuasne Sport brands are an integral part of their communication strategy.
They are a relay for all event and commercial operations.
Social networks are indeed an essential issue to be visible to their target audience.
Brands must speak with quality content but also be different in the way they speak in order to stand out and emerge from the competition.
Brief, issues and objectives:
For PowerBar:
With its positioning in endurance sports, PowerBar seeks to democratize the use of nutrition among the general public.
- What content to produce to democratize the use of nutrition by the general public?
- What content should be used to educate athletes on the use of nutrition?
- How do you show people the benefit of integrating nutrition into daily life?
For Thuasne Sport:
Very well known in the medical world, Thuasne Sport is lagging behind its competitors in terms of notoriety, the idea is therefore to be present on Social Networks in order to directly reach its target customers with several problems.
- With which influencers to work to make the brand emerge?
- What type of content to produce to show the quality of the brand’s products?
- How to increase brand awareness in the sports targeted by the brand?
Our answer :
For RS PowerBars:
-
- Management of the brand’s Facebook and Twitter France pages with:
- Setting up an editorial calendar with European marketing
- Content management related to general news, sports news and brand news
- Setting up an editorial calendar with European marketing
- Management of the brand’s Facebook and Twitter France pages with:
-
- Production of French content on the themes:
- Interviews, nutritional advice articles
- Partner events and fairs
- athletes
- Products
- Live on operations
- Production of French content on the themes:
- The translation of sponsored brand posts for quality French content
- Impact monitoring: reach, engagement rate, etc.
For the RS Thuasne Sport:
- Management of the brand’s Facebook & Instagram page:
- Launch of the Instagram page on the occasion of the 2018 running show
- Setting up an editorial calendar with European marketing
- Content management related to general news, sports news and brand news
- Setting up an editorial calendar with European marketing
- Production and creation of content on the themes:
- Interviews, educational advice articles
- Partner events and fairs
- athletes
- Products
- Live on operations
- Contest and survey
- Influencer program management with:
- Identification of influencers
- Contact and product presentation
- Monitoring and relaying influencer posts
- Impact monitoring: reach, engagement rate, etc.