around eventsmarketing de marketing événementiel
in Lyon and in France
Our team is here to advise and support you in your sports marketing strategy. We are expert in event-based brand activation and implementation.
Your event communication must be fully in line with your corporate strategy, to ensure consistency and promote your company, products and values in the best way possible.. Le but : mettre en avant votre entreprise, vos produits et vos valeurs.
Locatedin Irigny, close to Lyon, our agency support you in events production and brand activations throughout France and beyond.
So…ready to start? Contact us today
Besides specific events brainstorming ,we want to be consistent with your brand image, environment and style.
Sponsoring,public relations,events, we will imagine for you a relevant communication strategy and allow your consumers to discover your brand or know you better. Whether it is for a product launch, a new brand identity or a reinforcement of your communication strategy, we provide you with the necessary advice and support.
serving your communication
We leverage our experience to design your events communication,using technical means and human resources for that purpose.
Our team of experts in 3D imagery, digital creativity and social media, manages your project from A to Z. You will work with our skilled
field staff and also have acces to a warehouse specially designed for events
Consulting use case
Thuasne sport, a subsidiary of the Thuasne medical group, has been in existence for 21 years now and markets compression stockings, orthoses, prostheses and also underwear dedicated to the practice of sport.
It is a brand that has difficulty emerging in the sportcar:
- Brand known and referenced in the world of medicine but not in the world of sport
- Very competitive sector with brands that have existed for a long time in this market (BV sport, Sigvaris, Zamst, etc.)
- Rarely renewed product ranges
Thuasne sport works and communicates mainly in the world of running & trail because the use of this type of product is mainly recognized in these sports.
Brief, issues and objectives:
How to support the brand and advise it around its entire Sportsmarketing strategy?
How to increase awareness of the Thuasne Sport brand and its products?
How can Thuasne Sport emerge in the general world of sport?
How to demonstrate the technicality of Thuasne Sport products?
How to communicate with a target of amateur and professional athletes?
Our answer :
Reflection and design of a sports marketing communication plan and activations in partnership with the brand on French territory:
- Proposal of an event calendar with selection of races and negotiation of partner/stand rights
- 20 events in 2018 (B to B / B to C)
- Reflection and implementation of event and experiential activations around events, athletes, products…
- Commercial activations of stands and product sales at sporting events
- Organization and management of influencer operations
- Administration and creation of social media content (Facebook, Instagram)
- Creation and organization of product testing.